I have spoken to 10’s of thousands of people in seminars and workshops around the world, so public speaking is something about which I have some familiarity.
There are probably many things to know about it, but it’s really a very simple thing to do if you can remember the simple tip I’m going to describe below. This simple piece of advice will help you in audiences with your own staff or with rooms filled with people, or with radio interviews or presentations of about every description.
To grasp the simplicity of this pointer requires a prior understanding that I’m sure you already have – but it serves our purpose to be thorough so I will review it.
Mr. Hubbard made a complete study of the subject of communication and observed that there is a thing called a Communication Formula.
There is point “A” and point “B”. The line connecting them is a “communication line” and is comprised, believe it or not, of admiration.
Have you ever noticed, by the way, that when you genuinely admire someone, your communication is better received by him or her? The communication line itself, it’s very substance, is admiration, and the more admiration you create, the better your communication!
But that is not the tip I want to tell you about – though that’s a pretty good one.
I was talking about the Communication Formula, an important part of which is CAUSE – DISTANCE – EFFECT. It always occurs between two “terminals.” (A “terminal” is a point that gives or receives communication.)
One person is CAUSE. He conceives an idea and sends it across a DISTANCE to a person who is willing to receive the communication. This receipt point is EFFECT. CAUSE-DISTANCE-EFFECT.
Again, this is a very important fundamental: Communication occurs between TWO terminals.
Have you ever been nervous in front of a group? Have you ever tried to talk to a group and felt dispersed or confused? Here is one reason why:
You violated the Comm Formula. The Comm Formula is NOT CAUSE-DISTANCE-EFFECTS! (Plural on the “effects”). It is “CAUSE – DISTANCE -EFFECT.”
In other words, ONLY TALK TO AN INDIVIDUAL. Talking to “Groups” will disperse your communication and no one will get it. Talk to ONE PERSON AT A TIME and everyone in the room will get it, even if there are 2500 people present.
Talk to the lady on the third row, and the man on the back row. Talk to the kid in row seven, and now with the the guy in the bowler half way back. CAUSE – DISTANCE – EFFECT. Everyone else will happily eavesdrop!
In interviews on radio and TV, TALK TO THE INTERVIEWER. With studio audiences, talk to one member of the audience at a time.
Don’t rush. You’re having a conversation with a person you really admire, and you have all the time in the world to do it.
ENJOY YOURSELF and admire these individuals and you’ll be a smashing success!
Does this help you?